The Worldwise’s products are developed primarily from natural, certified organic, reclaimed or recycled materials, and are sold through retailers in the mass, grocery, and pet specialty channels.
Worldwise’s products are focused on dogs and cats, and include beds, toys, scratchers, treats and litter accessories under the SmartyKat, PoochPlanet and Petlinks brands.
Mistral Equity Partners managing partner Andrew Heyer said that Mistral has been seeking a platform company in this sector and are looking forward to partnering with Worldwise management to capitalize on the pet industry’s favorable market trends.
Worldwise CEO Matt Turnbull said that Mistral’s expertise in the consumer sector and experience with growing brands in niche markets makes them the ideal partner for Worldwise.
