Eliminating the need of entering personal data in multiple merchant websites, V.me allows consumers to pay online by entering a single username and password.
Visa Australia country manager Vipin Kalra said, "V.me streamlines the process and addresses the growing consumer desire to shop online from any device with ease and simplicity."
The new digital wallet service allows consumers to safely store their existing Visa and other payment cards, store and use multiple shipping addresses. It also provides transaction alerts for Visa cards based on spending thresholds and other criteria.
Customers can use the digital wallet through a PC, smartphone or tablet, and Visa’s security layers will protect personal account information.
Visa Asia Pacific, Central Europe, Middle East and Africa V.me head Greg Storey commented the service will change the way consumers shop online, and can benefit merchants by streamlining the checkout process and reducing abandonment of online shopping carts.
"We intend to offer V.me to all Australian eCommerce merchants," Storey added.
JB Hi-Fi, Cotton On, City Beach and Lorna Jane have already implemented the digital wallet, while over 40 financial organizations, including ANZ, National Australia Bank, Westpac, Suncorp, Citigroup and ING Direct have agreed to offer V.me to their customers.
