These new product deals follow the recent introduction of improved LTVs for single life contracts for all ages up to 85 – which also mean that customers are now able to borrow more money at better rates if they wish.

Paul Cowman, head of equity release and protection, said: Just Retirement is continually looking for ways to further develop the transparent, fair and competitive approach it applies to all its business and this latest series of offers and product improvements spells out this message loud and clear.

We are committed to ensuring that each customer is treated fairly every step of the way and recognize the importance of ensuring that our products always offer good value. Moreover, flexible drawdown products meet clients’ need to take money as and when they need it, giving them flexibility and control over their finances.