MasterCard Worldwide has launched the World Debit MasterCard card, a premium debit card, with KeyBank.

MasterCard said that the card provides U.S. consumers with rewards and savings opportunities, purchase protection and security benefits.

MasterCard added that the World Debit MasterCard cardholders are eligible for discounts on a variety of products and services and have access to enhanced customer service and security features. The KeyBank World Debit MasterCard will also feature MasterCard PayPass contactless payment functionality.

Carl Stauffeneger, senior consumer product manager of KeyBank, said: The KeyBank World Debit MasterCard is a significant breakthrough in KeyBank’s ability to meet the needs and preferences of its diverse customers with a premium payment product. As a relationship bank, we understand and are addressing our cardholders’ high expectations for value.

Patricia Preston, senior vice president of U.S. debit product management and development at MasterCard Worldwide, said: In today’s economy, savvy consumers are looking to get the most value for every dollar they spend. As the first financial institution to offer its customers the World Debit MasterCard, KeyBank is taking an innovative step to ensure that affluent consumers have a debit card that is working harder for them.