The global payments and technology company said that the cardholders will receive offers and discounts on products and services at more than 30 participating merchants.
Commenting on the program, MasterCard Caribbean marketing vice president Lorena Holguin said, "Priceless Aruba aims to provide cardholders with unique offers and benefits that make every moment in Aruba a Priceless experience."
MasterCard Eastern Caribbean vice president and territory head Sebastian Barletta said that the company aims to support the tourism industry in the country leveraging its global acceptance and unified structure positions.
"The consumer benefits from the offers and discounts, while merchants increase sales and retention thanks to the promotions associated with the platform, which in turn helps strengthen the local economy that depends on tourism," Barletta added.
Currently, the program is available in 26 cities globally, including New York, Chicago, Miami, Los Angeles, London, Paris, Toronto and Buenos Aires.
MasterCard claims to operate one of the fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and geographies.
