Pan-European payment platform Market Pay Group has signed an agreement to acquire Altapay, a Danish payment service provider (PSP).
The financial terms of the deal were not revealed.
Market Pay’s latest move is part of its ongoing expansion strategy across Europe.
Based in Copenhagen, Altapay provides payment solutions for over 400 merchants. It offers a portfolio of approximately 30 local and international payment methods, including buy now, pay later (BNPL) options.
The company supports both online and in-store transactions through next-generation payment terminals and an omnichannel platform that consolidates multichannel payment data to optimise merchant performance and conversion rates.
In 2023, Altapay processed €3.1bn in transactions in Denmark alone. The company also operates in Sweden, Norway, and the UK, serving businesses across sectors such as retail, digital services, tourism, and entertainment.
Altapay CEO Christian Rasmussen said: “We are excited to join Market Pay and contribute to the success of a leading European actor in the payment industry.
“Our suite of solutions, omnichannel platform, and ecosystem of clients and partners bring new strengths to Market Pay in Northern European markets. At the same time, we will also benefit from the expertise of a tech company born in the retail sector “
This acquisition marks Market Pay’s fourth since 2021 and aligns with its strategy to expand and enhance its payment solutions.
Market Pay currently operates in 11 European countries, including France, Italy, Spain, Belgium, Finland, Sweden, Norway, Lithuania, Latvia, Poland, and Denmark.
Founded in 2016, Market Pay offers digital solutions to retailers and merchants. The company employs more than 320 people and processes three billion transactions annually across 180,000 payment terminals and five million managed cards.
Market Pay president Frédéric Mazurier said: “The acquisition of Altapay represents an incredible opportunity to enhance our online payment offerings.
“Their team has developed a cutting-edge, robust, and reliable platform that will seamlessly complement our current solutions. Integrating their teams, expertise, and commercial strength is also a major asset in strengthening our presence in the region.”
Subject to foreign direct investment (FDI) approval, the transaction is expected to be completed within the next two months.
