The FI Dashboard uses information captured by Lodo’s PFM to target those customers who are ripe for a particular marketing offer.
Lodo CEO Mark Vipond said, "Consumers want help managing their money, and banks are ideally positioned to be the trusted providers of that support. We’re committed to helping financial institutions launch PFMs that drive customer loyalty as well as incremental revenue through smarter cross-selling. That’s the purpose of the FI Dashboard."
Lodo claims that its Dashboard captures enriched data about PFM users including assets, accounts, transactions, budgets, savings goals and spending activity.
The software organizes and analyzes the information, allowing financial institutions to precisely target the customers who are most appropriate to receive a product or service offer.
An online wizard guides users through the simple steps to create each marketing campaign, defining schedules, ad content and links to more information.
Promotional messages can be set up for delivery via the PFM dashboard or email. The FI Dashboard tracks how many end-users view each message and the number who click through for more information, validating reach and response rates for every campaign.
