Lloyds Banking Group (LBG) has decided to enhance its marketing capabilities by implementing Teradata Relationship Manager (TRM), software used for customer communications and analysis. TRM will run on the expanding Teradata data warehouse platform at LBG.
The new database-driven software application will be used to evolve LBG’s multi-channel marketing capabilities to engage individual customers with more relevance and consistency wherever customers choose to interact in the branch, call center, or online.
Adrian Windo, Director of 1 to 1 Marketing at Lloyds Banking Group, said: We chose Teradata Relationship Manager because it was the only solution that would enable us to execute our customer-centric strategy based on the need for multi-channel, multi-step communications amid enormous data complexity. TRM will enable us to radically enhance our marketing capability across LTSB, Halifax, and Bank of Scotland brands.
TRM has also helped simplify our IT environment. We are now decommissioning previous capabilities as well as significantly reducing data duplication and data movement around the organisation. The Teradata-based solution is enabling significant cost savings. It’s also increasing our revenue opportunities through TRM’s enhanced business user access tools, giving us visibility to more detailed customer data, while accelerating our campaign set up and execution. It will enable us to do far more – with lower end- to-end cost.
Chris Armitage, vice president of Teradata Corporation, said: This new capability will support LBG’s customer centric strategy, which is to help customers achieve their financial goals across all stages of their lives. Lloyds Banking Group’s adoption of TRM underscore’s their ongoing commitment to use of the most innovative information technology and analytics to serve their 30 million customers.”
Teradata is a provider of data warehousing, data warehouse appliances, consulting services and enterprise analytics.
