Just Retirement has reported that independent financial advisors (IFAs) need to register their details to get access to a range of marketing guides and sample materials will be made available to them. Additionally, those IFAs who register between now and April 30, 2008, will automatically be entered into a prize draw for an opportunity to win GBP2,000 to invest in growing their business.
For IFAs thinking about getting into equity release or brushing up on their market information, the new site starts with an overview of the equity release market, looking at key facts, trends and demographics and citing recent research. It also looks at the types of products available, with useful links to organizations such as Safe Home Income Plans and the Financial Services Association.
According to Just Retirement, the new website goes on to cover almost everything an IFA needs to know to plan and run a tailored and segmented equity release campaign. There are useful checklists on each campaign area crammed with tips and advice, plus a series of separate guides with detailed information on topics ranging from advertising and public relations to web marketing and event planning. These are available upon request and will be sent to IFAs electronically.
David Cooper, marketing director at Just Retirement, said: The website launch complements a range of improvements to our equity release plan such as the introduction of tiered interest rates starting at 6.05% AER on our roll-up lifetime mortgage and having recently introduced it to Scotland and Northern Ireland this is now one of the market leading lifetime mortgages in the UK.
