As part of the changes, the bank appointed Charlie Scharf, CEO of retail financial services, as partner in the firm’s private equity arm, One Equity Partners.

Scharf will continue to work with the consumer team to help transition the business.

Jes Staley, CEO of the firm’s investment bank, will been given the additional responsibility to oversee and coordinate the firm’s international franchise across all of its businesses.

Staley will also work closely with the CEOs of the firm’s other wholesale international businesses – Mike Cavanagh in treasury & securities services and Mary Erdoes in asset management.

The bank has expanded the responsibilities of its CEO of the commercial bank, Todd Maclin, by adding new responsibilities in the retail business, where he has to oversee the branch network, consumer franchise, small business banking and the Chase private client business.

New York based bank also increased the responsibilities of Gordon Smith, CEO of Card services, to oversee the firm’s auto finance and student lending businesses.

Smith will also take on a new role managing all Chase-branded marketing across its Chase products and services.

In this expanded role, Smith will partner closely with senior marketers across the firm’s business and corporate functions.

The bank has announced the retirement of Heidi Miller, president of its international business, from the firm in early 2012.