Serverside Group has launched a financial card designer for mobile phones following a trial on a Nokia handset with Dutch bank, ING, in Amsterdam’s Schiphol airport. ING used the mobile designer to support a financial card design competition where people were encouraged to put their holiday snaps onto debit cards and have the chance to win a traveller’s cheque.
The mobile app is the latest addition to Serverside’s range of online and viral card customisation marketing tools, including a social network integrator, card design competition API, ShareMyDesign email application and TalkAboutMe.
Serverside has claimed that the mobile phone ‘app’ enabled prospective cardholders to immediately visualize how a personally designed card could look. The company has added that the new mobile card design interface has multiple potential applications: from generating ID cards in-branch and facilitating outdoor marketing events through to assisting new account generation in countries without broadband infrastructure.
Adam Elgar, president, Serverside Group, commented: “Adding a mobile app to our card design and marketing platform extends the ways issuers can use our technology enormously. The mobile marketing space is a massive growth sector and one that Serverside simply had to move into. Now, with a card designer that fits into your back pocket, issuers can market card customisation anytime and anywhere.”
London-based Serverside Group is a global technology provider in digital card design and software solutions to issuers, personalization bureaus and card manufacturers.
