On becoming a member, an IFA can have benefits such as offering several value added services like portfolio tracker, SMS alerts and various non-equity financial products.
In addition, IFA’s can provide ICICIdirect professional advisory on mutual funds. This advisory tracks various schemes, rates them as well as recommends a buy/sell/hold strategy.
Anup Bagchi, executive director of ICICI Securities, said: The ICICIdirect platform for IFAs will not only facilitate investments by drastically reducing the time and cost to process but also help them serve their customers better through value added free services like advisory, SMS alerts etc.”
