The facility will enable IBM’s clients to offer their online customers the option to use Apple Pay on the web to help eliminate time-consuming steps required when making a purchase on iPhone, iPad or Mac.
Using Apple Pay on the web, customers will be able to complete purchases with a single-touch, without entering personal details.
It will allow them to avoid tracking down of credit cards and share specific payment information when checking out.
IBM Watson IoT, commerce and education, general manager Harriet Green said: ""Customer loyalty is everything and businesses must bring relevance, ease and privacy to every step in a transaction if they want to maintain it.
"IBM Commerce solutions can help businesses deliver flawless customer experiences. By offering Apple Pay on the web, we are making it even easier for consumers to complete purchases without having to waste time looking for credit cards or putting their most private information at risk."
The company will roll out Apple Pay for its clients that use its WebSphere Commerce or Commerce on Cloud. Currently, WebSphere powers more than 12,000 storefronts for online retailers globally.
A security feature available with Apple Pay on the Web will not allow storing of the actual card number on the device or on Apple servers when a consumer uses a credit or debit card for purchases.
Instead, the facility provides for creation of a unique device account number that is encrypted and securely stored in the secure element on the device.
IBM said that Apple Pay on the Web will allow for secure and private payments in Safari on iPhone, iPad and Mac.
In April, ANZ announced that it would offer Apple Pay to its five million customers in Australia.
The move was aimed at enabling its customers to use Apple Pay to make quick and secure purchases wherever contactless payments are accepted with either an ANZ Visa debit or credit card or an ANZ American Express credit card.
Image: IBM to roll out Apple Pay on the web for its online clients. Photo courtesy of IBM.
