Mr Alter joins HSBC from ANZ and will assume responsibility for building and managing HSBC’s trade business in the fast growing market of Mainland China. He has over 20 years of transaction banking experience at Citibank, JP Morgan Chase, Wachovia Bank and ANZ.
Christopher Lewis, head of trade and supply chain in Greater China, said: “Bruce’s expertise, gained over more than 20 years in this business, combined with HSBC’s unmatched presence in China will enable us to provide clients with the advisory services and guidance they require to navigate China’s complex and challenging marketplace.
“Hong Kong businesses play a vital role in commerce within Asia and around the world. I am delighted that Sohfern, who brings more than a decade of trade and supply chain as well as cash management experience gained in Malaysia, Singapore and Mainland China, has agreed to take on this important role.”
In a related move, Holly Liao, former head of trade and supply chain in Taiwan has joined the China team as head of middle office. He will be responsible for the daily operations of the bank’s growing trade business. Mr Liao joined HSBC in 2006 and has more than 20 years of experience including roles at Bank of Boston, Banco Santander Central Hispano, Societe Generale and Standard Chartered Bank.
Lawrence Webb, global head of trade and supply chain, said: “As our customers prepare for the future, HSBC is committed to meeting their needs, not only through the delivery of innovative product and solutions, but also through dedicated trade and supply chain specialists in our key markets across the region.”
