Fraud has been the key driver of the ongoing migration exercise for credit cards in the Asia-Pacific region. By replacing the traditional magnetic stripe with an EMV version, sensitive customer data can be kept securely, allowing end-users the freedom to enjoy using their credit card with ease and confidence.
Gemalto’s presence in the Asia region is facilitated by its multiple sales offices, production and personalization sites. It is able to provide all the logistics and processes necessary for a successful implementation to be adequately and securely managed. In addition, it provides contingency and backup capabilities for business continuity.
Tan Teck Lee, president of Gemalto Asia, said: “We want to make sure we deliver the best value right down the line to the end-consumer. We bring these world-class solutions to our banking customers so that their customers in turn benefit from the secure, fast and efficient banking provisioning capabilities: whether it’s a new card being issued, or an emergency replacement of a lost card, we make sure the card is the last thing our customers need to worry about.”
Gemalto, a global digital security provider. Gemalto supplies to governments, wireless operators, banks and enterprises a range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection.
