In 2012, HSBC Bank Middle East Limited acquired Lloyds Banking Group’s (Lloyds TSB Middle East) onshore retail and commercial banking assets and liabilities, excluding the group’s International Wealth business in the UAE.
As at 31 December 2011, the acquired onshore assets included approximately 8,800 personal banking and commercial customers and a loan book of approximately $573m, one branch in Jumeirah and one CSU in Arabian Ranches.
Located within the Village Community Centre at Arabian Ranches, the customer service unit will try to ensure that the bank caters as per customers’ service and accessibility requirements.
In addition to being the only bank with a CSU in the Arabian Ranches, HSBC also offers a 24/7 Express Banking Service.
HSBC UAE Retail Banking and Wealth Management head Rick Crossman said that the bank’s strategy focuses on a new customer relationship model that is fewer branches dependent and more multi-channel in nature.
"Now our customers can deposit cash or cheques, obtain a mini-statement, transfer funds between accounts or pay utility and credit card bills by visiting us at their Village Community Centre," Crossman added.
