HSA Bank has released its upgraded website. The bank has claimed that the website combines simple design with focused content and navigation choices. The bank added that primary categories make up the main navigation menu for its new website, which was reduced from seven on its earlier version.
The website’s main navigation menu includes HSA Education, Accountholders, Employers and Agents/Brokers. Visitors to HSA Bank’s website can find all the basic HSA information, including HSA fundamentals, IRS requirements, contribution limits and eligible medical expenses in the same multimedia formats, such as Adobe Flash, PowerPoint and written communication. HSA Bank also continues to provide calculation and decision-making tools, including the new ‘An HSA for Everyday’ tool.
Becky Seefeldt, marketing director of HSA Bank, said: “The new website really takes the tools, resources and information that was available on our old site and makes them more accessible. We reviewed everything on our website and organized it into four primary categories.”
Dean Mason, CEO, said: “A Towers Perrin survey released earlier this year illustrated the impact effective communication can have on employees, including which plan options they select or the adoption of healthy behaviors.”
