As part of the service, cardholders can either choose one of their own digital photos or an image from Handelsbanken’s picture gallery. Customers can select or change the images simply via the bank’s online service.

During autumn 2007, the bank will also launch customized card images for the Bankkort MasterCard, Bankkort Visa and Bankkort Maestro cards.

Commenting on the service, Stefan Holes, head of Handelsbanken’s card issuing unit, said: Our customers will not only have the best cards on the market – they will also have the prettiest. At least if you ask the customers themselves.

The Swedish bank already offers customized card images in Norway, and will soon be launching the service in Denmark.