Designed to drive acceptance of the new feature on its widely used web assets, the payment option represents efforts to step up competition in the market with its rivals.

Google Wallet users will have to click on the dollar icon, enter the amount to be transferred and click send, to transmit the cash by Gmail.

Automatic updation of shipping information at participating merchants is possible in Chrome through a new requestAutocomplete API.

Designed for merchants and developers, who sell physical goods and services through a payment processor, Google Wallet Instant Buy Android API is meant for Android users and seeks to enhance buying experience on the mobile for their customers.

Offering more integration and intelligent push notification for loyalty programmes and discounted offers, the API allows merchants and brands to create loyalty cards.

The cards can be tracked within Google Wallet by signing up to the brand’s loyalty programme or can be added to Wallet using ‘Save to Wallet’ buttons from anywhere on the web, while existing members can even scan their physical card.