The facility will be able to deliver new value-added personalization services to financial institutions, in Sweden and neighboring countries. EMV card personalization started at the end of 2009, and Gemalto has already secured contracts from Swedish banks.

The Gemalto service center has been operating in Stockholm for over five years. It is now expanding into the personalization of payment cards to locally serve financial institutions, and also to deliver new e-banking and e-ID applications with the same card. From this facility, Gemalto also provides extended services that aim at providing Swedish banks with a VIP treatment such as picture card validation and printing, urgent change-requests handling and new product introduction management.

Gemalto also provides internet-based production monitoring to its customers. This value-added service consists of secure web interface that enables banks to monitor their card personalization process.

It provides full card traceability and real-time interaction with the Gemalto personalization center to increase efficiency and responsiveness in managing urgent customer requests. For example, banks are offered the possibility to track a particular card or batch and get real-time information regarding production status.

Philippe Cambriel, executive vice-president of secure transactions business unit at Gemalto, said: “Our enhanced Swedish facility enables local banks to benefit from the extensive portfolio of innovative services Gemalto already offers to its customers globally. It will also be capable to support introduction of advanced new products on the market, notably payment cards with value-added services such as digital electronic signature.”