<p>The credit card program will provide customers of ValueVision Media's TV and online home-shopping network, ShopNBC, with a range of credit and promotional benefits, including a ShopNBC rewards program, diverse financing options and cardholder-exclusive promotions. <br /><br />The ShopNBC Platinum Rewards MasterCard will reward ShopNBC customers for their purchases worldwide as well as their purchases at ShopNBC, ValueVision Media said.<br /><br />This card continues the strong co-brand relationship we have enjoyed with GE Retail Consumer Finance, and we are excited to join them and ShopNBC in creating a unique product that will better serve their customers, commented Gary Flood, president of global key accounts at MasterCard Worldwide.<br /><br />Both the MasterCard and the private label credit card will be marketed across multiple channels – via ShopNBC's internet site, on-air via ShopNBC TV broadcasts, and through direct mail marketing promotions.</p>
