UnionBanCal Corporation, headquartered in San Francisco, and its primary subsidiary, Union Bank, have unveiled the company’s new brand identity, which includes an updated logo and related branding treatments. They will over adorn all Union Bank branches, ATMs and business offices in California, Oregon, Washington and other domestic US and international locations, the course of the next several months.
In addition, the bank has started the process of incorporating the new logo mark on customer forms, bank statements, checks, ATM cards, product brochures and other materials.
Masaaki Tanaka, Union Bank president and CEO, said: “Changing our name to Union Bank last year was an important first step toward achieving our strategic goals and our desire to have a higher degree of national brand recognition in the financial services marketplace,. Today marks a significant milestone in our bank’s history, and I am confident that our customers and employees will embrace this exciting change.”
“While we have had a three-state charter – California, Oregon and Washington – for more than 100 years, we also have offices in several major U.S. and international markets where we’ve been expanding our footprint in commercial real estate, energy and utilities lending, and commercial banking. Going forward, our recognizable logo and related rebranding efforts will better position us for future growth,” added Mr. Tanaka.
UnionBanCal Corporation is a wholly owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, which is a subsidiary of Mitsubishi UFJ Financial Group.
