Mr. Buran stated: "Recently, we conducted a series of focus groups with customers and non-customers to better understand what drives their decision in choosing a bank. It was pretty simple – access, convenience and service. Of course, no fees and high interest rates were also mentioned. This insight coupled with feedback from our employees, specifically our front line sales people, was used to develop a new product suite and introduce a brand new way to bank with us called Complete Banking.
"Complete Banking consists of three checking products each tailored to meet the needs of a different customer segment. Our goal is to provide customers with the flexibility and choice to select the product that is best suited for their specific financial situation. Our rebranded checking accounts will offer a wide array of services and provide options so our customers can choose the account that is right for them."
Mr. Buran added, "Complete Banking provides customers with the complete access and control that they want, and expect, to manage their accounts on the go. Customers can enjoy the flexibility and convenience of banking anywhere, anytime with our mobile banking and mobile check deposit apps which allow customers to conduct banking on their phone or mobile device such as taking a picture of their check for deposit. Complete Banking also provides expanded ATM access with a choice of products that offer added value such as free ATM transactions for our Complete Checking Premier customers."
