Fiserv is offering a new vertical-format Visa card that displays all card information vertically rather than horizontally. The other vertical cards from Fiserv include Card Collection, an offering of 78 card designs that reflect a range of lifestyle themes, money motifs and regional images. MyCardCreation, for cardholders to create cards with their own pictures on them. Contactless Cards, enables a cardholder to hold the card near a terminal or tap the terminal instead of swiping the card.
Jorge Diaz, president of output solutions at Fiserv, said: “Fiserv is continually innovating to deliver product and service enhancements that help clients differentiate their card offerings and grow transaction volumes. Our clients are looking for creative ideas that stimulate card activation rates. Vertical cards have visual uniqueness to attract cardholders and encourage increased usage.
“The key to increasing transaction revenue is giving cardholders the kinds of cards they’ll reach to use over and over. Fiserv continues to add equipment, processes and technology to provide innovative solutions – like the exciting new vertical cards – to please cardholders and help our clients achieve their card program goals.”
