Firstsource will provide customer care services including call centre and back office management and additionally support UniRush’s e-care work stream. The partnership is expected to provide UniRush with increased operational efficiency, better risk mitigation and cost competitive solutions that help support its expanding operations in the US.

Sanjeev Sinha, EVP of Firstsource, said: “Over the years Firstsource has worked with leading card issuers and with other major financial institutions across a range of customer service processes and has a proven track record of increasing efficiency, productivity and customer satisfaction.

Ram Palaniappan, GM of UniRush, said: Firstsource brings a wealth of knowledge and expertise in running large customer support operations for major financial institutions, and we look forward to working with them to enhance our customer service capabilities. The partnership will support our extraordinary growth and allow us to continue our tradition of outstanding service delivery to our customers and our partners.

Firstsource’s range of services includes credit evaluation, accounts set-up, customer service and account maintenance, dispute resolution, receivables & collections management, mortgage origination and servicing, insurance policy issuance and administration, payment processing, research and analytics.

Cincinnati-based UniRush offers an array of basic financial services via the Prepaid Visa RushCard. Benefits of the program include direct deposit, the ability to withdraw funds at over 850,000 ATMs globally, the ability to use the card wherever Visa debit cards are accepted and free 24/7 customer service.