First Data, a global electronic commerce and payment processing services firm, has renewed its contract with Akbank, a Turkey-based bank, for its global issuing and consumer finance solution.

Akbank has been using First Data’s issuing and consumer finance platform for the management of its loyalty card brands such as Axess, Wings and Fish since 2001. Under the terms of the new agreement, Akbank will continue to use the First Data solution to its credit card customer base.

Alpaslan Ozlu, executive vice president of information technology at Akbank, said: “The relationship with First Data has allowed us to rapidly bring new products to market to meet the fast-changing customer demand.”