Financo, a New York-based investment banking firm that specializes in advisory services to retailers and merchandising companies, has named Philippe Faraut as managing director and head of its West Coast operations.

Mr. Faraut will serve as a member of Financo’s operating committee and will report directly to chairman and CEO, Gilbert Harrison and president and chief operating officer, William Susman.

Mr. Faraut joins Financo from the Sage Group-Los Angeles, where he served as director, responsible for the origination of transactions in the apparel, retail and consumer industries. Prior to that, Mr. Faraut was director of global investment banking at HSBC Securities USA, where he led the firm’s consumer retail team.

Mr. Harrison said: “Mr. Philippe brings a first class addition to Financo and already knows many of the leaders in California retail, apparel, footwear and other merchandising and consumer goods companies. He has also worked with many of the California private equity firms. As a result, he brings the expertise and knowledge to continue to build our firm on the West Coast.”