Fifth Third Bank has selected VeriSign Messaging and Mobile Media, a division of VeriSign, to provide mobile banking alert services through short message service messaging to its more than 1.3 m active online banking customers.
VeriSign said that specifically, these short message service (SMS) alerts will inform customers of recurring events, including statement availability, payment due notice and balance threshold events, such as when their account balance falls under or over a certain amount. Fifth Third Bank will charge no fee for the mobile banking enabled service but carrier charges for internet access and text messages may apply.
Paul Moore, senior vice president and director of alternative delivery at Fifth Third Bank, said: The text alert functionality provided by VeriSign enhances our mobile offering and gives customers an actionable and practical way to utilise mobile banking.
Michael Campbell, senior vice president of worldwide sales and marketing for VeriSign Messaging and Mobile Media, said: Fifth Third Bank is another forward-thinking financial institution that leverages the mobile channel to provide convenience and better service to customers. Through our mobile banking solution, we continue to enable banks to reach that leadership status and make anytime, anywhere banking a reality for customers.
