Euronet Worldwide has re-branded its global prepaid division (which was earlier operating under six different names) under the name – epay. Euronet said that the establishment of a single brand signifies the division’s transformation from a prepaid mobile top-up distributor to a provider of payment services and technology.
The new epay logo design embraces existing elements from the logos of its parent company and sister subsidiaries, to create a single brand that stands for professional values. The design is channeled toward creating a visual impact in a crowded retail space, said the company.
Gareth Gumbley, senior vice president and MD at epay, said: “Our new name, epay, now unites all of our best-in-class companies under one brand to further promote our position as the leading worldwide payment and cash collection network provider. Just as our business strategy has evolved over the years to meet the needs of our customers, so must our brands. The new brand identity is a reflection of that evolution to deliver brand leadership and enhanced value to our customers. It brings together our successful elements — local market knowledge, operational expertise and international distribution reach — required by multinational retailers and global consumer brands.”
London-based epay, a division of Euronet Worldwide, product portfolio includes prepaid debit cards and e-wallets, payment services for bills, road tolls and money transfer services.
Leawood, Kansas–based Euronet Worldwide offers payment and transaction processing solutions to financial institutions, mobile operators and retailers. The solutions include comprehensive ATM, POS and card outsourcing services, card issuing and merchant acquiring services, consumer money transfer and bill payment services.
