The new tool will enable businesses to design, post and share product offers, while customers can buy through secure credit and debit card processing, without ever leaving the social media platform.
Initially launching on Facebook, the service eliminates the need for coding knowledge, additional marketing expense and separate shopping site or a third party processing site for businesses.
ePaymentAmerica president and CEO Christopher Reckert said that the Yapyzal tools allow businesses to secure web-based application to post and sell a product directly from Facebook page while the financial transaction is handled by ePaymentAmerica.
"Yapyzal offers an unprecedented and powerful sales tool; the ability for a business to design, post and share an offer and then complete a transaction on social media regardless of physical location," Reckert added.
Designed to grow into a global brand which is capable of implementing to any social media application, the tool aims to expand across other social media platforms in the near future.
Through a contract license agreement, Yapyzal will also be made available by ePaymentAmerica for use on other qualified processing platforms.
Yapyzal is due for patent approval for internet protocol, to allow user to access social network for commercial product offering placement, review and purchase capability.
