UAE-based financial group Emirates NBD has launched new brand identity, which has been described as the embodiment of the unity of Emirates Bank and National Bank of Dubai (NBD), two of the region’s financial institutions.
The bank has said that the new brand has been designed to reinforce Emirates NBD’s values of customer focus, service excellence, innovation, integrity, passion for performance and teamwork.
Emirates NDB claims that its new logo, colours, imagery and messaging are modern and contemporary in style and reflect the timeless values that once made Emirates Bank and NBD local success stories. The look of the logo has been derived from the common arc elements of the two legacy logos, creating an icon that is symbolic of an equal partnership and common heritage, while being distinct, fresh and relevant.
The chosen colours represent safety and confidence, with blue symbolising continuity, yellow standing for energy and dynamism and white representing peace stability and longevity, Emirates NDB said.
In addition, the bank plans to implement the new brand immediately. Branch signage, ATMs and the bank’s marketing, sales and communication materials will be branded with the Emirates NBD english and arabic logos.
Ahmed Humaid Al Tayer, chairman of Emirates NBD, said: “I am proud to announce the launch of the Emirates NBD brand, which reflects and reinforces our position as a leading banking group in the region.
“It is testament to the strategy of our management team and the strength of the bank’s core businesses that we have been able to complete this landmark merger and integration during the economic and financial challenges that the global financial industry is witnessing.”
