The bank said that the new center will offer a full range priority banking products and services that caters exclusively to affluent customer segment.
The products include Jersey offshore deposits, gold certificates, FlexiDeposit and regular returns fixed deposit as well as premium credit and debit cards.
With the new branch, Emirates NBD has a increased the total number of dedicated priority banking centers in the country to 45, with more than120 relationship managers.
Emirates NBD group deputy CEO Jamal Bin Ghalaita said that the the ongoing strategy is to ensure maximum accessibility of the priority banking services for this segment, which is underserved industry-wide.
"Emirates NBD’s priority offering focuses on three main value-based positions that differentiate it. These are value-for-money, speed and ease of services and lifestyle and red carpet privileges, which can all be found at our new centre in Sharjah," Ghalaita said.
Emirates NBD head of Priority Banking Frederic De Melker said that the new priority banking center is strategically located to serve a large community of affluent professionals and business owners engaged in a variety of sectors in Sharjah.
Emirates NBD’s team of relationship managers will be backed by a team of investment specialists, who are able to match a customer’s profile to a range of conventional and Shariah-compliant investment and insurance products, ensuring tailor-made solutions for clients across a broad range.
