Dunia Finance LLC, the Abu Dhabi based financial services company, has launched a Diamond credit card targeting affluent consumers used to a discerning lifestyle. The company has said that the credit card was developed around the “Add More” concept, as in today’s economic environment, the affluent cardholder has become increasingly sensitive about the kinds of rewards they expect from their card.
Reportedly, the Diamond credit card offers a bouquet of benefits like ‘Add More Leisure’ – which includes complimentary golf club and beach club access, and ‘Add More Fitness’ – which gives the member the privilege to enjoy access in health clubs, discounts at spas and healthy dining areas. The company has added that as a specific feature, Non-Resident Indian (NRI) cardholders will get a chance to get complimentary access to the Platinum Advantage Account (subject to eligibility) with Fullerton Securities Wealth Advisors, an India-based brokerage house. This is expected to enable NRIs to make a variety of investment choices for their investments back home in India.
Rajeev Kakar, executive director and CEO of Dunia Finance, said: “We hope to keep adding value to our customers by adding more benefits to our Dunia Diamond Credit Card to match their lifestyle and making the customer realize the real value they are getting. Add More was designed to cover all aspects of modern life, from leisure to wellness, travel to entertainment, shopping to dining… you name it! Most cards limit customers’ end use of their miles / points that they accumulate. However, with the Dunia Diamond Credit Card, you have an almost endless list of possibilities.”
