ViVOtech, the end-to-end enabler of mobile payments, loyalty and marketing solutions, has announced that its NFC mobile payment wallet, Over-the-Air (OTA) provisioning, smart posters, coupon delivery and redemption technologies have been successfully deployed in Citi Tap and Pay.
Launched in July in the city of Bengaluru in India, Citi Tap and Pay is a pilot service that brings to India next-generation contactless credit card payments based on this emerging technology.
The mobile payment infrastructure deployed by ViVOtech allows pilot participants in India to easily download OTA a personal Citibank MasterCard credit card to their mobile phones. Cardholders also enjoy promotional offers by tapping their NFC phones on smart posters and receive coupons in seconds. When ready for a purchase, participants just tap their mobile phones at ViVOpay contactless payment readers to redeem coupons and make payments with credit or debit cards.
Jeff Semenchuk, EVP and head of growth ventures at Citi Innovation, said: “Exceptional customer value creation needs collaboration and we will always look to work together with key ecosystem partners such as ViVOtech in applying smart, everyday, everywhere technology around the globe, while keeping the customer at the forefront.”
Michael Mullagh, CEO of ViVOtech, said: “We are delighted to demonstrate ViVOtech’s end-to-end mobile commerce solution, which helps Citi to successfully roll out the NFC payment and coupon program to thousands of its cardholders. This pilot will show how the patented pull provisioning OTA solution will let consumers download their card or coupon to their NFC phones when they want it – in just seconds.”
