Metavante, a provider of banking and payments technology, has announced that Danversbank, a subsidiary of Massachusetts-based Danvers Bancorp, has deployed its rewards and loyalty product to offer its clients a blended rewards program that combines issuer and merchant funded rewards.
Reportedly, through its deployment of Points2U Plus, Danversbank now awards cardholders with bonus points for debit card-based transactions made at participating retailers — in addition to the points a cardholder already earns by using their Dansverbank-issued debit card.
The company said that the cardholders can login through the Points2U web site to view and redeem their points from a Danversbank-branded redemption page, or contact the Points2U call center. It has further added that the bank’s cardholders have several redemption options, including gift cards, merchandise, travel and downloadable items. Retail recruitment, analytics and customer experience is powered by Affinity Solutions, a merchant-funded rewards programs.
John Carroll, senior vice president of operations at Danversbank, said: “Points2U Plus provides the capacity to tailor Danversbank’s rewards offering to effectively create the customer loyalty that rewards programs are meant to deliver, and most importantly, allows our customers to realize additional value from their everyday purchasing behavior.”
