With the new Credit Suisse Private Banking Asia Pacific app, the bank will be able to provide digital wealth management services to its existing as well as next generation of clients, in addition to a new private banking service delivery model.
The new platform also provides clients with access to information on intelligence personalised according to their portfolio.
Designed with a simple user interface, the private banking solution supports the clients with trading tools that enable them to respond to moving markets. It also facilitates multiple channels of connectivity and collaboration for clients with their relationship manager and the team of Credit Suisse.
The app has been developed in Singapore. Initially available on the iPad, it would be eventually extended to other devices, including the Apple iPhone, web browsers, and devices operating on Google Android.
Credit Suisse further plans to roll out the new technology in other regions, including the US, Switzerland and Europe, through 2015 and next.
Credit Suisse Private Banking Asia Pacific head Francesco de Ferrari said: "Asia Pacific is the fastest growing region for our Private Banking business, with some of the biggest and most rapidly expanding wealth pools in the world.
"A digitalized multi-channel service delivery model will bring the relationship manager and bank significant gains in efficiency and higher value-added productivity, and most important of all, enable us to serve our clients better and cultivate deeper client relationships."
Credit Suisse head of Private Banking & Wealth Management and CEO Region Americas Robert Shafir said: "Digitalizing our private banking services is good for our clients, our relationship managers and Credit Suisse as a whole.
"It empowers our clients, giving them better access to the knowledge and expertise from across the bank, customized to their portfolio, which they can then act on."
