In this newly created role, Ho will be responsible for leading the development of Credit Suisse’s ETF platform in Asia including Japan.

He will be based in Hong Kong and report regionally to Neil Harvey, head of Asia Pacific for asset management and Dan Draper, global head of ETFs based in London.

Ho will join from Lyxor Asset Management, a division of Societe Generale, where he was a managing director and head of ETF sales & marketing, Asia ex-Japan.

Prior to Lyxor in 2007, he worked for Barclays Global Investors for eight years and was promoted to head of iShares, Asia ex-Japan in 2006.

Harvey said that the ETF industry in Asia is in the early stages of development and Joseph will be instrumental in helping the bank drive innovation and become a dominant leader in the Asian ETF market.

Draper said Joseph’s 30 years of experience will be invaluable as the bank build its ETF platform in the region.

"In Europe, Credit Suisse has been an industry leader in ETFs as one of the first top five providers to offer both physical replication and synthetic ETFs across our platform. We are committed to bringing the same level of innovation, transparency and trust to investors in the Asian market," Draper said.

Credit Suisse launched its ETF platform in 2001. It had $15.6bn in ETF assets under management as of end of 2010. Its product range covers a portfolio modules on share indices and government bonds with various maturity dates in Europe, the US, Japan, and emerging markets. The range also includes three ETFs with physical deposits of gold.