US-based Citigroup has launched Citi Forward, a new credit card. The card has been designed to meet the specific financial needs and interests of today’s consumers, the bank said.

Specially built to help consumers maintain healthy credit, Citi Forward is the only credit card that lowers the purchase interest rate by a quarter percent when cardmembers use credit wisely, said Citi.

Citi Forward Spend Tracker helps to estimate the amount one spends on common purchases and then to match the number up with his peers, thus one could check his own spending habits.

Citi is also teaming up with MySpace to offer Citi Forward by MySpace, a card that rewards cardmembers for both financial and social responsibility. Citi added that Citi Forward by MySpace cardmembers will receive the same benefits and incentives for using credit wisely.

George Awad, CEO of Citi Cards, said: Citi Forward was created to help consumers make good credit decisions by rewarding them for responsible financial behaviour. The opportunity to earn purchase annual percentage rate reductions and receive ongoing credit education provides consumers with the foundation to build and maintain a strong credit history and financial future.