The cards will be redeemable in many of the UK’s retailers including Argos, BHS, Comet, Debenhams, HMV, Matalan and New Look. These retailers and many others currently accept Park’s multi-redemption paper gift voucher, Love2shop, and Flexecash will complement and extend that offering.

The prepaid card system will allow Park Card Services to expand its card offering and create bespoke schemes to suit the requirements of its diverse range of customers.

Chris Houghton, group managing director of Park Group, said: “Flexecash represents Park’s entry into the fast growing pre-paid card market and is the culmination of many months of preparatory work; it is a very exciting development for us. Not only will Flexecash improve our customers’ shopping experience by providing greater flexibility and convenience, it also has the potential to open up a number of important new market opportunities for the Group.”

Park Group is the UK-based multi-redemption voucher business focussed on the corporate gift voucher and Christmas savings markets.