Citibank (China) has opened a new sub-branch in Xintiandi, Shanghai to cater to the changing needs and lifestyles of Citibank customers. The bank said that the Xintiandi outlet houses 12 retail banking professionals, including Citigold relationship managers and personal bankers, trained and certified to provide premium banking services.
The new Xintiandi outlet offers foreign currency and RMB products, and services. Like all other Citibank retail outlets in China, the new outlet offers both Citibank and Citigold services. Customers using the Citibank service, which requires a minimum balance of RMB80,000, will be provided with a choice of products and services to manage their wealth.
The outlet also features a Citigold Service Center to provide wealth management services. It requires a minimum balance of RMB500,000.
Jonathan Larsen, head of consumer banking and global cards in Asia Pacific, said: “The opening of this high-technology sub-branch in Shanghai marks a new era for retail banking in China. We believe it will provide Citibank customers with a superior banking experience, and its opening reflects our intent to be the most innovative, customer-focused international bank in China.”
Andrew Au, CEO of Citi China, said: “Citi is committed to continued investment in our network around China, and this includes deepening our presence in the cities in which we already operate. We are delighted to be opening this world-class sub-branch, which is helping to redefine how banks interact with customers in China.”
