The new retail banking branches are the full-service smart banking branches in Citi’s global network. The concept of smart banking, which was created and developed in Japan, is designed around the customer to give customized solutions products, services and information where, how and when they want them.
Additionally, Citibank Japan is planning to open a number of new smart banking branches within the next 12 months, bringing the total number of retail banking branches across the country to 35.
Through the introduction of smart banking branches, Citibank Japan aims to provide a new style of retail banking in the Japanese market. Customers will have the choice of using the branches’ technology, such as interactive touch panels and video conferencing, or receiving full-service banking from branch staff in the private consulting rooms.
Darren Buckley, representative director, president and CEO of Citibank Japan, said: “We are confident that the opening of our new branches will represent the start of an exciting new way of consumer banking for our customers in Japan. Citibank strives to be the most client-centric and innovative company in our industry and we are continuously looking for new and better ways to serve our customers.”
