Citibank Hungary has launched a new interactive website ‘Key for Profit’ to support the small and medium enterprise (SME) businesses in Hungary. The website offers SMEs one-stop educational and informational online portal relevant to their businesses.

The site features professional assistance from Citibank and SME experts to respond to SME enquiries, specific articles on relevant topics and a collection of links to all actual market and industry news from Hungarian news portals relevant to SMEs. In addition, the website is built to help SMEs find financial solutions to grow their businesses, even in challenging times.

SMEs can personalize the main page by modifying the information displayed and the quick links on the opening page to meet their needs and make the service more convenient to use. The major topics covered on the website include news and information on the Hungarian economy, industrial news, international markets, foreign exchange rates, crisis management, financing opportunities, TOP 200 company’s news, company management, marketing, taxation, bookkeeping, etc.

Istvan Szabo, head of SME business for Citibank Hungary, said: “Citibank is dedicated to supporting SME businesses to grow and help them navigate through these challenging times. As a leader in innovation, we are proud to be professional partners in a pioneer project that aims to assist SMEs with all aspects of their businesses, including education, information and professional assistance.”