PayFair, a Switzerland-based payment card solution provider, has implemented SEPA (Single Euro Payments Area) compliant payment card for European consumers, merchants and banks. Under the banner ‘One card for one Europe’ supermarkets in Belgium have started accepting payments made with the PayFair card, to begin with a Colruyt supermarket near Brussels.

PayFair partner Atos Wordline supported the launch by delivering the terminal infrastructure. Moreover, PayFair supports contactless as well as mobile payments and low value payments.

PayFair plans to launch the service in Germany in partnership with easycash, the German network service provider, in early 2010 and intents to expand the service into France, Netherlands as well as to other European countries.

Dominique Buysschaert, co-founder and CEO, said: “We offer a card for the whole of Europe that benefits consumers, merchants and banks, precisely as the authorities want to see it. Among our strengths are efficiency, transparency and independent governance in which all parties are represented.

“Safety standards are on the highest level, thanks to newly developed infrastructure leveraging latest technologies, guaranteeing maximum efficiency and the absence of legacy problems and fraud.”