Citi’s Global Transaction Services has officially launched Citi Prepaid Services to clients in Asia Pacific. Citi Prepaid Services provides customized prepaid card solutions for corporate and public sector clients looking for more convenient ways to deliver payments, including payroll, consumer incentives and commissions.
Through Citi Prepaid Services, Citi aims to meet the evolving sales and marketing goals of clients in Asia Pacific. Citi claimed that Citi Prepaid Services can help companies drive sales by delivering consumer and sales incentive payments.
The roll out in Asia Pacific stands as a pivotal component of a larger global expansion strategy. Citi Prepaid Services has launched in several markets in Europe and the UK earlier in 2009 and will go live in the UAE and Latin America by 2010.
Ivo Distelbrink, MD and region head of treasury and trade solutions of Asia Pacific and Japan at Citi, said: “The launch of Citi Prepaid Services in Asia Pacific is testament to our ongoing commitment to the evolving requirements of our clients and our unwavering dedication to providing the most innovative payments solutions in Asia Pacific.
“Leveraging our global experience, platforms and market leadership in Prepaid Cards, I have absolute confidence that this solution will provide immediate and immense benefits across our client base in the region.”
