Citi has launched CitiDirect BE (Banking Evolution), a collaborative online banking platform for institutions. Reportedly, the latest service from Citi’s Global Transaction Services puts more visibility and control in the hands of clients, from small businesses to large multinational companies, seeking greater efficiency around their end-to-end banking processes. These institutions are relying on their banks to provide extended tools and information.
It has been reported that CitiDirect BE will provide a new diverse set of functionality beyond traditional transaction management and reporting. It includes capabilities for analytics and user-generated content, a media/video channel as well as Electronic Bank Account Management offering. In addition to these new features, CitiDirect BE makes these tools available via multiple delivery channels corporate clients require, including a web portal, a la carte web services, straight-through connectivity via SWIFT or the Internet, as well as mobile devices.
Francesco Vanni d’Archirafi, CEO of Citi’s Global Transaction Services business, said: “Citi has always been at the forefront of technology innovation particularly in online banking. CitiDirect BE was designed in partnership with our best clients and best-in-class technology providers, including Microsoft, and represents a radical departure from traditional electronic banking. We have focused on expanding the array of information, analytics and collaboration tools that enable our clients to improve their treasury processes and interact with us with much greater ease, and for our solutions to easily plug and play within our clients’ infrastructure.”
