As part of the agreement, Citi in association BrandSource will offer a credit card program to provide customer financing for purchases at more than 4,500 locally-owned BrandSource retailers across the country.
In order to drive increased BrandSource sales and loyalty, Citi will provide customer value propositions and integrated marketing programs.
Citi Retail Services EVP Craig Vallorano said the partnership is the latest in a series of extensions and new agreements demonstrating the company’s commitment to provide loyalty and credit programs and a suite of services to partners.
BrandSource CEO Bob Lawrence said the new program delivers a significant competitive edge for the company and its network of dealers, and will ultimately benefit customers.
Using BrandSource Credit Card, cuatomers can avail special rebates and offers, no interest financing options and a simple application process, including in-store credit approval.
