Citi FinTech developed these mobile features for Android following last year’s launch for iPhone.
“We are competing for our customers’ time and attention on their mobile devices, so delivering an elegant user experience is paramount,” said Carey Kolaja, Chief Product Officer at Citi FinTech. “Our goal is to meet our customers on the channels and devices that they prefer. By leveraging Citi’s agile operating model and extensible services we were able to prepare this Android launch two-and-a-half times faster than last year’s iPhone release.”
The new Android functionality includes:
Brokerage Account Opening: Citigold clients can open a Citi Personal Wealth Management brokerage account on mobile.
Trading and Investments: Clients with a brokerage account can enter orders to buy and sell equities, ETFs and mutual funds right on their phone.
Instant Servicing: “Click to call” capability enables Citigold clients to connect instantly with their Citigold Relationship Manager, Citi Personal Wealth Management Financial Advisor or the 24-hour service center.
In addition, the App delivers a faster, curated experience for all customers with an enhanced design, user-friendly language and mobile-friendly screen flows.
“We are excited to launch this suite of new mobile capabilities for our customers who are Android users,” said Sean Murray, Managing Director, Global Wealth Management and Digital Identity Products at Citi FinTech. “In the weeks and months ahead, we’ll continue to roll out additional functionality like money movement and wealth management tools.”
Citi has launched a variety of mobile app capabilities for Android users this year in the U.S., including enabling credit card members to add authorized users on mobile, Quick Lock for debit customers, and Citi Pay in-store purchase capability.
