CIMB Thai Bank has launched a new service ‘CIMB Preferred’ in Thailand, to provide priority banking and privileges across Southeast Asia. The new service offers its members cross-border recognition, granting them privileged access to over 80 CIMB preferred centers and some 1,150 bank branches across Southeast Asia.
According to the CIMB Thai, bank members of CIMB Preferred in Thailand will receive wealth management advice that’s customised to their needs and up-to-date research on stock markets and investment alternatives.
They can invest in a range of structured products, enjoy competitive rates on fixed deposit and foreign exchange transactions and have their loan applications fast-tracked. When travelling, they can take advantage of discounts on hotels and spas and free access to golf clubs and airport lounges in Southeast Asia.
In Thailand, members can have privileged access to 7 dedicated CIMB Preferred Centers. The bank plans to increase the numbers to 15 by 2010 and expects to have 44 centers in Thailand by 2013.
Subhak Siwaraksa, president and CEO of CIMB Thai, said: “Most banks only cater to the financial needs of the mass market or high-net worth individuals. Our strategy via CIMB Preferred is to service the market segment in between – mass affluent customers. We believe this group of sophisticated investors have a strong potential to grow their wealth and we would like to support them with our personalised financial solutions and privileged services in Thailand and regionally.”
