Apart from shouldering the above mentioned roles, Connor will also direct the company’s business development practice, working with financial organizations to develop and implement sound CRM strategy.
CCG Catalyst president Paul Schaus said as CCG Catalyst continues to expand, Susan’s strong background in financial services consulting makes her an ideal candidate to help increase our sales leads and drive productivity.
"And her expertise in CRM is an added bonus that will greatly benefit our clients’ strategies in the space," Schaus said.
Before accepting the current position, Connor served as principal of an independent CRM consultancy and has also worked with two other national bank consulting groups.
Connor has also worked as director of marketing and sales operations for Sheshunoff Consulting and Solutions, and was responsible for developing and executing core marketing strategy, marketing communications, marketing management, campaign ROI, print marketing, email marketing and advertising.
