The newly formed retailer relationship adds more than 165 cash machines to Cardtronics’ fleet of brand-able ATMs. Fresh & Easy is a modern market dedicated to making fresh and natural food more available and affordable. Cardtronics is the world’s largest retail ATM owner/operator.
As part of a long-term relationship, Cardtronics will install and operate ATMs at all existing Fresh & Easy stores, with significant location footprints in Southern California, Las Vegas, Phoenix and the San Francisco Bay Area. Cardtronics also has expansion rights for future Fresh & Easy locations.
Mike Evans, vice president of marketing, Fresh & Easy said:
"The addition of Cardtronics’ ATMs is part of Fresh & Easy’s vision to deliver modern convenience to its customers. Fresh & Easy has reinvigorated its brand and its stores with the aim of being the anytime, anyway, anywhere solution for customers seeking time-savings and healthy, affordable food. Cardtronics has been an ideal partner in bringing new technology and easy cash access to our customers. These new ATMs help Fresh & Easy deliver on our promise to be there for our customers when they need us."
ATMs at Fresh & Easy stores – with many recently expanding to 24-hour operations – are immediately available to banks and credit unions interested in elevating brand awareness and surcharge-free account access through Cardtronics’ ATM branding program. Additionally, all Fresh & Easy ATMs participate in Cardtronics’ Allpoint Network, America’s largest surcharge-free network with 55,000 ATMs in the United States and beyond.
Rick Updyke, president of Cardtronics’ North America Business Group, said:
"From our more established Allpoint and ATM branding products, to our newer solutions such as multi-bank branding and ATM advertising – as an ATM services provider Cardtronics is centered on delivering foot traffic to retailers and greater value to financial institutions and the consumers that choose our ATMs. Cardtronics and Fresh & Easy are very much aligned on the concept of being there for customers when they need cash."
Cardtronics is North America’s market leader in ATM branding for financial institutions and prepaid card programs seeking to extend their brands, as well as convenient and surcharge-free cash access for their cardholders. Across its Principal and Preferred Branding programs, card issuers have cumulatively branded a total of more than 20,000 Cardtronics-owned ATMs.
